A well-versed marketing executive with over 20 years of experience helping major brands evolve, expand market share and grow through marketing, branding, and public relations strategies.
As a strategic brand builder, data-driven marketer, and creatively innovative professional, I have a proven track record of successfully developing B2B and B2C strategies that effectively solve problems, drive growth and revenue, enhance brand identity, and cultivate customer loyalty, all while bolstering corporate image for a diverse range of clients and industries.
Excels at anticipating and delivering what customers want and need through organizational collaboration, innovation, and data-driven marketing strategies.
Cultivates Collaborative Marketing Team Structure
Cross-Functional Team Leadership
Client & Vendor Relationship Development & Mgmt
P&L Accountability
Strategic Growth Planning & Goals
Employee Mentoring & Motivating
Project/Program Management
Organization Improvement
Forecasting & Budget Development
Decomposition Problem Solving
Innovative, Creative "what if" Thinker
B2B and B2C Strategic Planning & Execution
Brand Marketing: Identity, Strategy, Development
Digital and Traditional Media Planning & Buying
Public Relations Strategy & Management
Content Creation & Targeted Messaging
Storytelling Through Data
KPI Development & Measurement
Email & Social Media Strategy
Multi-Channel Marketing Integration
AI-Driven Marketing Strategy
Building Brand Experiences through Experiential Mktg
Package & Product Design
Cable & Telecommunications
Hospitality/Food & Beverage
Retail
Energy & Utilities
Grocery & C-Store
Non-Profit
Government
Healthcare & Pharmaceutical
Travel
Financial Institutions
Higher Education
Microsoft Office Suite
Applied AI for Marketing Optimization
Claritas 360
Nielson
Productivity Platforms: Slack, Clip-Up, Trello, Asana, Monday, Salesforce, HubSpot
Audience Management: Iconosquare, Zoho, Mail Chimp,
Ad Placement & Trafficking
Google Analytics
Foot Traffic Attribution through Placer.ai
Reporting Integrations: Tap Clicks, Ninja Cat
