Innovative Interactive Solutions
Talent Attraction Through Interactive Solutions
State Farm 2022 initiative: Provide a stream of qualified candidates that aligned more closely with the new State Farm Business model.
Project goals were:
- Influence a younger audience to become an agent
- Recruit a more diverse agent/workforce
- Showcase the benefits of being a State Farm Agent
Solution
My team created an interactive hub that showcased the benefits of working for State Farm and built target audience personas to tell custom stories; engaging prospective agents.
Hub Mock Up:
Promotional Strategy
A complete promotional strategy was developed to drive prospective agents and hires to the interactive hub. Media and messaging strategies were developed based on insights and media consumption indexing. Each pillar of effort (persona) had its own media plan, messaging and content. Tactics included: OTT, Print, Digital, SEO and Social.