Your New Home
Your New Home was a 96-page, glossy direct-response publication developed in partnership with my infoUSA team and Meredith Publishing. It featured topics of immediate interest to New Movers and marketers looking to influence mover buying habits in those households. It was a managed advertising sales and packet insert program in partnership with regional Yellow Pages publishers and Meredith.
Program scope:
- Delivered in the top 50 DMAs
- Targeted over 8 million single-family household moving annually
- Delivered by major telephone companies along with phone books within 5-10 days of move
- Comprehensive, national coverage
Program Offerings:
- Advertising space in Your New Home publication
- Covers on Your New Home publication
- Advertising Insertion in the delivery bag, along with your new home publication and telephone book
The program and publication were unfortunately phased out with the decline of telephone book delivery.
